146년 이상의 강력한 유산을 기반으로 우리는 새롭게 삶을 상상하고 개선하는 방법을 매일 선도하고 있습니다. 헨켈은 현재와 다음 세대를 위한 혁신적이고 지속 가능한 브랜드와 테크놀러지, 그리고 전 세계에 있는 팀과 함께하고 있습니다. 헨켈은 산업 및 소비자 산업 모두에서 선도적인 위치를 차지하고 있습니다. 헨켈의 포트폴리오에는 잘 알려진 대로 헤어 케어 제품, 세탁 세제, 섬유 유연제, 접착제, 실란트 및 기능성 코팅제가 있습니다.
Global Digital Marketing Specialist, Web/CRM
Apply for this role
Global Digital Marketing Specialist, Web/CRM
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
What you'll do
1. Website Strategy & Operations
- Develop and execute the overall strategy for the company’s owned website, ensuring it aligns with brand objectives and drives traffic, engagement, and conversions.
- Manage day-to-day operations of the website, including content updates, user experience optimization, and technical maintenance.
- Collaborate with cross-functional teams (design, development, product) to create and implement campaigns, product launches, and promotional pages.
- Monitor website analytics and performance, using data to make informed decisions on site optimization, conversion rate improvements, and SEO strategies.
- Ensure the website reflects the latest branding, messaging, and content standards while being responsive and user-friendly across devices.
2. CRM & Newsletter Content Creation
- Lead the strategy and execution of CRM campaigns, ensuring relevance and value for subscribers.
- Create engaging, high-quality content for newsletters and other CRM-driven communications, aligned with company objectives and customer needs.
- Manage the end-to-end process of content creation, from ideation and copywriting to distribution and performance tracking.
- Oversee segmentation strategies to ensure communications are targeted effectively, enhancing customer engagement and driving conversions.
- Continuously optimize campaigns based on performance metrics (open rates, click-through rates, conversions, etc.), A/B testing, and customer feedback.
3. Analytics & Reporting
- Analyze website and CRM performance metrics, preparing regular reports on KPIs (traffic, engagement, conversions, email performance) to inform strategic decision-making.
- Leverage insights to refine digital marketing strategies and improve the customer journey across both web and email channels.
4. Collaboration & Cross-Functional Work
- Work closely with the internal and external teams to ensure all website and email, messaging assets are on-brand and visually appealing.
- Partner with the local teams and product teams to integrate communication campaigns, product launches, and customer insights into the website and CRM communications.
- Facilitate the best practices
- Recommend and execute Global Digital Marketing strategy to meet company targets
What makes you a good fit
- Over 2 years of successful Digital Marketing position
- Good knowledge of major Digital Marketing tools and fields such as Google Analytics/Ads, Content Management, SEO, SEM and CRM as well as ability to quickly adapt to new tools
- Excellent project steering skills to efficiently drive projects with multiple external and internal stakeholders (including IT teams)
- Great collaborative and solution-oriented mindset
- High interest in Digital Marketing trends and evolution
- Fluent in Japanese and full professional capabilities in English
Nice to have:
- Experience with SEO and content marketing strategies.
- Basic knowledge of HTML/CSS for website updates and email template editing.
- Experience with A/B testing and conversion optimization techniques.
- Work experience in an international/APAC environment
- FMCG experience
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24072549
Job Locations: Japan, Tokyo-To, Shinagawa
Contact information for application-related questions: recruitment.jp@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
Henkel 소개
자주 묻는 질문
여러 포지션에 관심이 있습니다. 동시에 여러 포지션에 지원할 수 있습니까?
네, 온라인 지원 시스템에서 프로필을 작성하기만 하면 됩니다. 프로필을 작성하면 여러 포지션에 지원할 수 있습니다.
채용 공고가 영어로 작성되어 있는데 지원서도 영어로 작성해야 합니까?
네, 영어로 부탁드립니다. 헨켈은 국제적인 회사이기 때문에 전 세계의 동료들과 함께 일하게 될 것이고 영어는 헨켈의 공식 언어입니다. 일반적인 '규칙'은 지원서를 채용 공고와 동일한 언어로 작성하는 것입니다.
지원 결과에 대한 피드백을 받습니까?
헨켈의 모든 포지션은 고유하며 적합한 후보자를 찾는 것이 회사와 후보자 모두에게 중요합니다. 우리는 회사와 후보자가 서로 잘 맞는 확인하고 싶습니다. 우리는 전 채용 과정에서 후보자들에게 결과를 안내할 것입니다.
지원서와 관련하여 문의 사항이 있으면 어디로 연락해야 합니까?
채용팀이 지원서에 관한 모든 문의를 도와드릴 것입니다. 이 링크를 통해 채용팀에 문의하십시오.