Brand Manager, Palette (Almaty, Kazakhstan)

What you'll do

• Drive brand strategy to implementation and set objectives to boost brand added value contribution to business.
• Translate brand strategy into plans and go-to-market strategies.
• Cooperate with a team of cross-functional people and drive deployment process of brand initiatives.
• Define and drive relevant short-term measures to keep healthy brand development.
• Control and evaluate all marketing activities results and contribution to brand development based on clear qualitative and quantitative objectives.
• Deeply understand specifics of brand promo tactics, manage and control sales implementation within trade channels.
• Own and clarify brand financial performance specifics and product / country mix implication on it.
• Track and understand brand financial statements (organic sales growth, profitability, COGS, FX etc.).
• Analyze and provide relevant and action points on brand development, threats and opportunities based on market data.
• Monitor market trends, research consumer markets and competitors’ activities.
• Constantly evaluate brand promo tactics efficiency to the brand’s objectives.
• Constantly evaluate brand promo tactics efficiency to the brand’s objectives.
• Deploy all needed media activities in-line with 360-degree support concept based on brand strategy and tactics.
• Analyze and input on media strategies/tactics based on brand objectives.
• Assess media landscape and competitor activities in order to maximize its effect on brand success.
• Ensure clear marketing communication to be transmitted across all stakeholders to keep brand at the top of mind.
• Deliver reporting presentations and inputs for international management for business reviews.
• Be in touch with cross-functions / international colleagues / sales team to accumulate and implement all relevant best practices and inputs fit-to-the-brand.